Implementasi Analisis Studi Kelayakan Usaha Avocado Kingo Sebagai Praktik Penjualan Mahasiswa Program Studi Akuntansi Universitas Bumigora

Abstract

The purpose of this study was to determine the business feasibility of the Avocado Kingo business conducted by students of the Accounting Study Program at Bumigora University. This research uses a business feasibility study analysis method which includes marketing aspects, technical aspects, and financial aspects. The results of this study indicate that the Avocado Kingo business is not yet feasible to be realized properly. In the marketing aspect, Avocado Kingo has good market potential among consumers, especially students with an affordable selling price. From a technical aspect, the Avocado Kingo production process can be done easily and is supported by the availability of raw materials and adequate technology. In the financial aspect, the Avocado Kingo business has not been well realized.