Meningkatkan Daya Saing UMKM Mustika Beaute Melalui Pemasaran Digital Dan Pembuatan Visual Identitas

Muhammad Fathoni; Ni Putu Sinta Dewi; Hasbullah; I Gede Anjas Kharisma Nata; Zakwan Afkar

doi:10.69657/wv01f506

Authors

Muhammad Fathoni Universitas Bumigora Author
Ni Putu Sinta Dewi Universitas Bumigora Author
Hasbullah Universitas Bumigora Author
I Gede Anjas Kharisma Nata Universitas Bumigora Author
Zakwan Afkar Universitas Bumigora Author

DOI:

https://doi.org/10.69657/wv01f506

Keywords:

MSME, logo design, packaging design, digital marketing, social media

Abstract

Mustika Beaute is a cosmetic and skincare MSME established on July 31, 2024 in Jembatan Kembar Village, West Lombok. The main obstacles are the absence of a logo, visual identity, and limited digital marketing. This community service program aims to provide solutions through logo design, product packaging, and digital marketing training. The methods used include initial surveys, presentations, discussions, and design assistance. Digital marketing training helps Mustika Beaute utilize social media, websites, and e-commerce. The result is a logo and packaging that reflects the brand's identity as well as improved digital marketing capabilities. This program is expected to strengthen Mustika Beaute's position in the market and support the development of MSMEs in facing competition.

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